Making Things Look Better /


Making things look better is the work of freelance creative Fergus O'Neill. Fergus believes in the BIG IDEA and applies this rational to create, entice and engage. He is ashamed of himself for using the term 'freelance creative' but feels that 'graphic designer' is as antiquated as 'Candlestick maker' or 'Cooper'.

Secretly he still thinks he is a graphic designer and has imagined conversations with David Ogilvy in his smart Pimlico studio before whizzing off in his Jensen Interceptor for a luncheon meeting with Rosie Huntington-Whiteley.